The EX Experiment Loop
A scientific method for employee experience. Each stage produces a concrete artifact and enforces a guardrail — so the work is rigorous every single time.
Where experience breaks down
HYPOTHESIZE
We define the sponsor, the business outcome to move, the lifecycle stages and personas in scope, and a sharp, testable hypothesis. No vague mandates — just a specific question worth answering.
What you leave with:
A one-page Experiment Charter.
OBSERVE
We gather signal from existing data, fresh listening, and behavioral traces — and only trust a finding when at least two independent sources agree. One loud voice cannot skew the picture.
What you leave with:
A tagged evidence library.
MAP
We build your Journey × Drivers grid and plot the moments that matter, scored by sentiment, for each persona. The invisible, made visible.
What you leave with:
An EX heat-map that shows exactly where experience breaks down.
DIAGNOSE
We calculate the gap between expectation and reality at each moment, weight it by what shapes memory, and root-cause the biggest leaks. Not symptoms — root causes.
What you leave with:
A ranked list of where experience breaks — and why.
TEST
We pick a few high-leverage interventions, set baselines, and run them as real experiments — not a 40-point transformation deck that no one implements.
What you leave with:
An intervention portfolio with owners and a kill/scale rule.
LOOP
We re-measure, report movement against your outcome metric, and close the loop with your people. Everyone who gave us signal hears back what changed.
What you leave with:
An EX scorecard and a standing rhythm.